Kent vineyard unveils juice rebrand and introduces new British flavours
13th January 2026
The third-generation family vineyard applies 57 years of winemaking heritage to refreshed juice collection.
Biddenden, a Kent-based vineyard established in 1969, has unveiled a comprehensive rebrand of its premium fruit juice range.
The refresh introduces three new flavours alongside completely redesigned packaging with new labels and bottle shapes that reflect the vineyard’s heritage and commitment to British provenance, appealing to families and consumers seeking quality non-alcoholic alternatives for Dry January and beyond.
The company said that the rebranded collection marks a significant evolution for this Kent family success story, who have been crafting exceptional wines, ciders and juices for nearly six decades.
The Barnes family – now in their third generation – has been perfecting putting fruit behind glass, capturing Kent in every bottle, and creating juices enjoyed by families in Kent homes and with friends at pubs and restaurants.
Truly British
Two decades on from their last rebrand, they’re bringing a modern twist to their popular juice range.
Tom Barnes, who runs Biddenden alongside his father Julian, said: “This rebrand represents the natural evolution of products we’ve been perfecting for years. We always apply the same rigorous standards to our juices as we do to our wines – flying the flag for British farmers and producers, never using concentrate, creating drinks the whole family can enjoy.
“Now our packaging fully reflects what’s been inside the bottle all along. We’re thrilled to launch at the start of the New Year, as people seek premium alternatives during Dry January and throughout the year.”
The company confirmed that the rebrand represents careful consideration, from packaging design and flavour development to ensuring every detail reflects Biddenden’s Kent roots. The refreshed range features six distinctive juices, with apple serving as the golden thread throughout the entire collection – a tribute to Kent’s orchard heritage and Biddenden’s deep understanding of this quintessential English fruit.
The launch coincides with Dry January, offering a premium alternative to those seeking a more refined soft drink, whilst remaining accessible and appealing for everyday family enjoyment throughout the year.
To celebrate, Biddenden is offering free delivery throughout January on all juice orders purchased directly through its website, full cases only, including mixed pack tasting boxes.
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