English wines to be showcased during tastings abroad
13th February 2024
Top English wine producers will showcase their products during trade tastings in Denmark and Sweden.
British wines will travel to Copenhagen and Stockholm next week to be presented at one of the largest tastings of UK wines to be seen outside of the country.
This series of tastings follows their successful showcase event in Oslo last year and ongoing positive growth in the market, making it the most successful export market for the industry.
More than double the number of producers from across England will be taking part in the tastings, including new producers who are just launching into export and a number of established top brands in English wine.
Sparkling and still wines will be on display, including traditional method sparkling wines of all styles, from the classic varieties, to the fresh, aromatic still whites, notable still reds, and charmat-style sparkling. Several of the winemakers will be present, along with representatives and importers.
English wines have proven to be a successful category in Norway already. Trade outlets and commentators alike have identified how well they suit their palates and pique the interest of consumers. There is also the added attraction that vineyards in the UK are easily accessible for wine lovers from Scandinavia to discover the many vineyards now open to visitors.
Wine tourism in the UK has been growing exponentially and is now a recognised category by the UK’s tourism board, VisitBritain.
The tastings will take place at the British Embassies in Copenhagen on Tuesday 20th February and Stockholm on Thursday 22nd February. Entrance is by invitation only and is only open to the bona fide wine trade and press.
For more information on the tastings and to request an invitation, please contact WineGB Export and Events Manager, Angelina Howe at firstname.lastname@example.org, tel: +44 7733 428141 or contact WineGB’s Head Office: +44 1858 467792
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