Fruit - Fruit & Vine

Beyond the bottle: How branding, logos & label design tell your story

In the world of wine, cider, and juice, crafting the perfect blend is only half the battle. What makes a customer reach for your bottle instead of another?

Good disease and pest control paves way to successful harvest

Agrovista agronomist Fokion Chatziavgerinos reviews some key tasks coming up in top fruit orchards and vineyards this spring and early summer.

Vietnamese market opens for British apples

British Apples & Pears Limited (BAPL) has announced the approval of a seed funding investment for an inward trade mission from Vietnam, which is set to open this new market to British-grown apples.

British berry industry concerned following border checks removal

The British berry industry has expressed concerns following news that border checks on fruit and vegetables imported from the European Union will be permanently removed.  

Improved efficiencies and environmental impact to be discussed at Fruit Focus

Improved efficiencies and reduced environmental impact are two key targets in the fruit sector – and visitors to Fruit Focus 2025 will be able to take away top tips and innovations in both areas.

Warmest spring leads to crop flush of British strawberries

The warmest spring start for 100 years has led to a crop flush of British strawberries, Tesco confirms.

Monitoring insects with artificial intelligence

For Integrated Pest Management (IPM) to be successful, it is essential to monitor populations. Russell IPM’s scientific officer (entomologist & agronomist), Rachel Turner, and UK technical sales manager, Andy Russell, explain more.

British strawberries are shapely and sweeter this season

British strawberries are set to be sweeter and more shapely this season thanks to unusually high sunshine levels, which are the highest recorded in over 100 years, according to the Met Office.

Warwickshire celebrates World Bee Day

Warwickshire County Council is marking next week’s World Bee Day by highlighting the vital role bees play in our ecosystems. It has also shared the steps that can be taken locally to protect them.

Innovations and ideas to be showcased at Fruit Focus 2025

Growers and processors have been invited to learn about the latest innovations at Fruit Focus 2025, as the ticket registration is now open.

James Barnes to step down as HTA chairman

James Barnes has announced that he will be stepping down from his position as chairman of the Horticultural Trades Association (HTA) at the next annual general meeting in September, marking the end of his tenure, which began in 2019.

Oxfordshire farm centre announces closure of PYO after 50 years

Millets Farm Centre in Frilford, Oxfordshire, has announced the permanent closure of its pick your own fruit activity after half a century due to rising costs. 

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