BAPL announces new Best British Apple Launch Award

This award is set to celebrate the most impactful, creative, and effective campaigns or activations that support the start of the British apple and pear season from September to November. 

“Whether it is a memorable TV advert, a standout in-store display, a sales-driving promotion, investment in sampling, engaging online storytelling, or a powerful multichannel campaign – we want to celebrate the very best examples of how retailers bring the new British season to life,” a spokesperson for BAPL said. 

Who can enter? 

BAPL said that entering the award is free and open to all UK-based retailers – online, in-store or both. The campaign activity must relate specifically to the start of the British apple and pear season. 

Entries open in mid-December 2025. The deadline to apply is 31st January 2026. 

Judging will take place between March and April 2026. The winner will be announced in April 2026. 

Judging criteria 

BAPL said that entries will be judged by a panel including leading British apple growers and trade media representatives. The judging will be fair, independent, and based on the following weighted criteria:

• Creativity & innovation (20%) – Original ideas, seasonal cues, storytelling 

• Execution quality (20%) – Standout investment, strong British signage, displays, staff engagement, digital integration 

• Impact (40%) – Sales uplift, customer engagement, campaign reach 

• Support for British growers (20%) – Visibility of growers, collaboration, clear British provenance 

Enter by completing an online entry form here. 

A spokesperson for BAPL said: “Don’t miss your chance to showcase your campaign and be recognised as the retailer that delivered the Best British Apple Launch of the season. 

“We’re excited to see the innovative, inspiring campaigns that bring British apples and pears to shoppers in 2025. This is an opportunity for retailers to gain recognition for their hard work, creativity, and support for British growers.” 

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