Create new traditions and switch to English wine

Running from 21st to 29th June, the English Wine Week will be packed with special events and promotions designed to increase sales of English wine. A full calendar is available on the WineGB website, as well as an online directory to find vineyards open near you.

The ‘create new traditions’ tagline and new English Wine Week logo have been developed as part of a wider WineGB brand refresh by design and branding agency Barlow & Co.

The tagline has two main angles. With a long history of importing wine, it is time to end the self-deprecation and appreciate the quality of our domestic wine, WineGB said.

Its spokesperson added: “After 2,000 years of importing wine, we decided to make our own. And it turns out we’re rather good at it.”

The tagline also encourages participants to find a place for English wine, whether by visiting a vineyard as part of a day out, celebrating a special occasion with a local wine, or pairing English fizz and fish & chips.

Create new traditions. Make the switch. Drink English wine

This year, in conjunction with The PIG Hotels, WineGB is running a competition to win the ultimate English wine weekend for two.

There is no better way to experience and understand English wine than a trip to where it is made. The prize comprises a two-night stay at The PIG in the South Downs complete with a wine pairing experience and a hamper of English wines to enjoy at home.

The stay will also include a behind-the-scenes vineyard or winery tour at a nearby estate so you can follow the journey from vine to bottle.

To enter the competition, please click here or use the QR code below.

With its zippy acidity, complexity and naturally lower alcohol, English wine is on trend and on the rise. There are now over 1,000 vineyards, so it’s never been easier to support your local.

Nicola Bates, CEO of WineGB, said: “England has rightfully earned its reputation as a producer of world-class wines.

“This year’s English Wine Week is all about embracing our domestic wine industry and making the switch to drink English. There are so many ways to create new traditions with English wine – join us and take part.”

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